Promotional items are as essential as any other marketing tool. Custom promotional items help in brand recognition even if it is as small as a pen. As promotional items are tangible, they help both old and new customers to connect with the brand. Custom promotional products have been a very popular choice amongst small businesses in Canada to market their brand. Read on to know more benefits-
Increased Brand Recognition
More you see something, the more you remember. Most of the brands that you remember are the ones that are visible to you on a regular basis. Around 25% of people believe that brand recognition is high after receiving a promo product. 50% of people use promo products on a daily basis.
Loyalty and Retention
85% of consumers do business with the company after receiving promotional products. If you share a daily usable promotional product, they start trusting the brand more. If old customers receive the brands their loyalty increases towards the brand and help the company to retain more than 60% of customers.
Cost-effective marketing strategy
The promotional product is a cost-effective strategy to market yourself among old and new customers. It is a two in one for both marketing and gifting strategy which helps you save a ton of money. Around 60% of people pass on the promotional products that they don’t desire to use, which helps in secondary marketing.
Increase leads and generates sales
The cost of retaining a new customer through promotional products is very less as compared to any other channel. Use your custom products to be placed in the right places to attract potential customers. Use giveaways to deepen the customer conversation and to help them understand the brand better.
Change consumer behavior
New statistics regarding promotional products have shown that people are willing to switch brands in order to receive free promotional products. If your promotional products are appealing it can help you get the share of the market from competitors too.
Stay tuned for more such tips regarding the marketing.